Rueda returned to Madrid and worked as a salesperson and a model until she finally became a TV presenter. After that she worked as an actress on television, including the show Los Serrano, and eventually acted in films. She won a Goya Award in 2004 for her role as Julia in Mar Adentro (The Sea Inside). She received another Goya nomination for her role in the 2007 film, The Orphanage.