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David Kennedy, Chad Tiedeman, George Lois, Phyllis K. Robinson, Jim Durfee

A collection of interviews with the most influential advertising creative minds of our age illustrate the wide-reaching effect advertising and creativity have on modern culture.

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60% liked it

256 ratings

Critics

58% liked it

26 critics

Unrated, 1 hr. 30 min.

Directed by: Doug Pray

Release Date: March 27, 2009

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Stats: 23 reviews

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Flixster Reviews (23)

  • danperry17
    January 27, 2010
    danperry17
    A bit dry, and a bit inside, but this is a film for ad geeks that focuses on advertising since the big change: the day that art directors and copy writers started collaborating to produce not just ads, but the ideas behind the ads.

    It used to be that writers would write their ...( read more)copy, then send it to the art directors, who would lay it out. The new model has resulted in the creative pairing most agencies now use: one art director, one copy writer, and with any luck, one good ad. This approach has had such success that it has even moved into the newspaper world, more or less killing layout departments and resulting in software for "page ownership", which turns the copy editor into an editor, photo editor and layout artist all at once, as in the end they produce one vertically integrated page.

    This is the insight I took away from the first half-hour, and the bit about newspapers is me applying that insight to my own past work experience. After thinking through this, I watched the film alternate between self-congratulatory interviews with the creators of major campaigns - for VW Beetle, MacIntosh, Air Jordan and other products - and disembodied stats about how many ads we all see in a day, lifetime etc.

    An interesting series of anecdotes that lets you inside some big industry brains and even bigger successes, but you have got to LOVE advertising to really enjoy this one.

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Critic Reviews

August 21, 2009
Moira MacDonald, Seattle Times

Occasionally Art & Copy becomes an advertisement for advertising -- some of the talking heads are a little self-congratulatory -- but it offers plenty of food for thought. And makes it taste good, too. full review

View more Art & Copy reviews at RottenTomatoes.com

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