Art & Copy
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The advertising industry in America exists in a paradox -- while it's all but impossible to go a day without being exposed to the work of leading figures in the advertising business, very little is known about the people behind the ads and the process by which they're created. Filmmaker Doug Pray offers a rare look inside the business of advertising in the documentary Art & Copy, in which he profiles a number of the most respected men and women in the ad game as they talk about their work, their motivations, and their views on the creative process. Pray's interview subjects include… More

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Rotten Tomatoes Score: 58%

Critic Reviews from Rotten Tomatoes

"Pray inserts facts that are eye-popping (the food industry spends $34 billion annually on ads) and alarming (every year, the average child sees 20,000 TV commercials)."
‑ Walter V. Addiego, San Francisco Chronicle
"An entertaining but also oddly naive documentary about American advertising."
‑ Owen Gleiberman, Entertainment Weekly
"Doug Pray asked them what it was like to change the world on behalf of someone else's product"
‑ Marty Mapes, Movie Habit
"As the glossiest of colored glossies this film delivers a message than creativity is still alive in America. But the main reward seems to be corporate bottom lines."
‑ Ron Wilkinson, Monsters and Critics
"[The] relentlessly positive approach results in a movie that feels like it was made for an advertising convention, not general audience consumption (let alone edification)."
‑ Geoff Berkshire,
"Art & Copy offers an intriguing -- some might say frightening -- glimpse into the world that has prompted a generation of Americans to religiously tune into the Super Bowl just to watch those short movies that sell product."
‑ Peter Schilling, Minneapolis Star Tribune
"When all is said and done, Art & Copy is little more than an ad for advertising."
‑ V.A. Musetto, New York Post
"Even without the nostalgic aspects, Art & Copy is thoroughly entertaining. But the film ends up being an advertisement for advertising. It's hard not to wonder if we're being sold a bill of goods."
‑ Andy Klein, Christian Science Monitor
"Advertising's a great documentary subject. Unfortunately, 'Art & Copy,' as slick and stylish as it is, doesn't do an adequate job of exploring its subject."
‑ Jennifer Merin,
"We have finally reached the point where the only honest and inviolate form of media is the clear, crisp, and untainted craft of online film criticism."
‑ Paul Brenner,
"They are the giants of modern advertising, and they have some alluring tales to tell."
‑ Kenneth Turan, Los Angeles Times
"Occasionally Art & Copy becomes an advertisement for advertising -- some of the talking heads are a little self-congratulatory -- but it offers plenty of food for thought. And makes it taste good, too."
‑ Moira MacDonald, Seattle Times
"Art & Copy possesses enough classy artistry, hip invention, and big-idea philosophy to launch itself into the documentary stratosphere--where it belongs."
‑ Cathleen Roundtree, Boxoffice Magazine
"The joy that these creative types experience when their work is successful and the seriousness with which they approach their craft comes shining through. Along the way, viewers get caught up in their exuberance."
‑ Neil Rosen, NY1-TV
"Art & Copy is mightily diverting, for those who don't mind being sold a slick bill of goods."
‑ Nathan Rabin, AV Club
More reviews for Art & Copy on Rotten Tomatoes

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