Beauty for the Asking (1939)

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According to RKO Radio's publicity folks, Beauty for the Asking was supposed to have been an expose of the lucrative beauty-parlor "racket". What emerged on screen, however, was a pedestrian romantic triangle involving socialite Denny Williams (Patric Knowles), his wealthy wife Flora (Frieda… More According to RKO Radio's publicity folks, Beauty for the Asking was supposed to have been an expose of the lucrative beauty-parlor "racket". What emerged on screen, however, was a pedestrian romantic triangle involving socialite Denny Williams (Patric Knowles), his wealthy wife Flora (Frieda Inescort), and pretty beautician Jean Russell (Lucille Ball). Spurned by Williams, Jean finds consolation by developing a revolutionary facial cream that makes her a millionairess. Ironically, her financial backer in this endeavor is none other than her romantic rival Flora. Among the screenwriters was Paul Jarrico, later blacklisted for his allegedly Communistic sentiments; the only thing remotely radical in Beauty for the Asking, however, is the notion that 28-year-old Lucille Ball could play a cosmetic tycoon. ~ Hal Erickson, Rovi