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Inevitably recalling Jean Eustache in his 1977 festival short A Dirty Story, Antonio G. Campos's Buy it Now seizes upon a sensationalistic apocryphal event - that of a 16 year old Manhattanite who opts to sell off her virginity on eBay - and tells it twice, in contrasting narrative modes: pseudo-documentary and dramatized indie feature. The story begins in 2004. Chelsea Magan (Chelsea Logan) is 16 and na´ve but not so innocent or guileless; a young woman from a broken home, with a detached, indifferent mother, serious drug addictions and a possible case of anorexia nervosa. One day, she… More
Rotten Tomatoes Score: 67%

Critic Reviews from Rotten Tomatoes

"Campos establishes a complex nexus of contemporary social and aesthetic concerns with impressive economy and Logan's double performance is strong."
‑ Ben Walters, Time Out
"The film at least says something about her troubled adolescent life. It may be significant that Campos's previous film was called Puberty."
‑ Derek Malcolm, This is London
"Punches well above its weight."
‑ Paul Arendt,
"As a 30-minute short film, Buy It Now is a masterpiece; as a feature, it's a frustrating failure."
‑ Josh Bell, Las Vegas Weekly
"There's a certain genius to this two-part feature that forces us to examine our culture in twisted, complicated ways."
‑ Rich Cline, Shadows on the Wall
"It's almost an object lesson on how enlarging a short film can be messed up. What a pity that Antonio Campos could not have found a way to start from scratch and grow and develop his story more satisfyingly."
‑ Peter Bradshaw, Guardian
"As a portrait of our consumer-obsessed society through the eyes of an alienated teen, you'll buy into this from the first frame."
‑ Anna Smith, Empire Magazine
"Harrowing and a sign of our morality-run-amok times, the result is a staggering showpiece and a potent, unsettling film."
‑ Erik Childress,
"The Pussycat Dolls must burn on a flaming heap of celeb mags. It's societies only salvation, seriously."
‑ Andrea Kurland, Little White Lies
"At just over an hour in length and divided starkly into two halves, Buy It Now is a real oddity.It's raw, real and rather effective as a comment on consumerism and alienation in society."
‑ Wendy Ide, Times [UK]
"But It Now accomplishes so much in one hour that I wouldn't be surprised if media arts teachers across the country used it as a springboard for class discussion."
‑ Collin Souter,
More reviews for Buy It Now on Rotten Tomatoes