Consuming Kids: The Commercialization of Childhood
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Consuming Kids: The Commercialization of Childhood
Turn on the television during any given block of children's programming, and without fail you'll be inundated with infectious ads for the hottest toys and tastiest cereals on the market - but how does this deluge of flashy advertising affect the mind of a child not yet old enough to comprehend the true nature of advertising? In this documentary, health care professionals, children's advocates, and industry insiders all reflect on the multi-billion dollar marketing machine that's determined to transform impressionable viewers into seasoned consumers before they're even old… More