Czech Dream (Ceský sen)
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In post-Communist Czech Republic, consumers no longer wait on long lines for essential goods, but in recent years, they've been known to camp out overnight in anticipation of the grand opening of the latest "hypermarket." The rapid expansion of the hypermarket phenomenon in their homeland inspired young filmmakers Vít Klusák and Filip Remunda to use state-of-the-art marketing techniques to wage a massive promotional campaign for their own hypermarket, which they would call, "Czech Dream." The major difference between Czech Dream and its competitors was that the Czech… More
Rotten Tomatoes Score: 80%

Critic Reviews from Rotten Tomatoes

"Let's encourage people to make fools of themselves -- then mock them when they act foolishly!"
‑ Mark Feeney, Boston Globe
"The film wavers between nervous dread for the unsuspecting public and sheer gall at the number of consultants who agreed to help sell something nonexistent (for money, of course)."
‑ Robert Abele, Los Angeles Times
"an over-intellectual meditation on capitalism run amok, with cynicism the side note"
‑ Jules Brenner, Cinema Signals
"Unlike their American equivalents, such as The Yes Men, or even Michael Moore, the Czech pranksters display an admirable awareness that their story is much bigger than themselves."
‑ Anton Bitel, Eye for Film
"Expect to squirm."
‑ Kent Turner,
"A small but droll big-box comedy."
‑ Michael Phillips, Chicago Tribune
"In the post-Morgan Spurlock era of stunt docs, the open-endedness is welcome."
‑ Joshua Rothkopf, Time Out New York
"Somewhere in the realm between performance art, political theater and cinematic prank lies this documentary about the branding and marketing of a non-existent hypermarket..."
‑ Sean Axmaker, Seattle Post-Intelligencer
"Some of this is hilarious, and some appalling."
‑ Stuart Klawans, The Nation
"The film offers the obvious guilty pleasure of a highly successful practical joke, but it also pauses for a meditation on the power of marketing and empty promises."
‑ Leo Goldsmith, Not Coming to a Theater Near You
"It's obviously more fun to watch Czech Dream than it was to experience the deception firsthand."
‑ Jeff Shannon, Seattle Times
"How easy [the capitalist] appetite is to stimulate is demonstrated in the cheeky documentary Czech Dream."
‑ Stephen Holden, New York Times
"... the filmmakers' fraud seems so basically mean-spirited that the only satisfying ending would have been the mob tearing them limb from limb."
‑ Andy Klein, Los Angeles CityBeat
"It's a fascinating account, formulated and filmed by a pair of young Czech media students, of the way advertising and consumer manipulation can create a market for anything at all, even something that doesn't even exist."
‑ Ken Fox, TV Guide's Movie Guide
"However funny and trenchant it is in its critique of the forces that create and encourage rampant consumerism, the final joke is aimed squarely at the end user."
‑ Josh Ralske, All Movie Guide
More reviews for Czech Dream (Ceský sen) on Rotten Tomatoes