What would you be willing to do to get your 15 minutes of fame -- and what would you do once you got it? Those are the questions pestering Ed Pekurny (Matthew McConaughey), a amiable but unambitious 31-year-old who works at a video store.… More What would you be willing to do to get your 15 minutes of fame -- and what would you do once you got it? Those are the questions pestering Ed Pekurny (Matthew McConaughey), a amiable but unambitious 31-year-old who works at a video store. When the cable television outlet True TV goes into a ratings tailspin, they hit upon the brainstorm of putting one person's life on the air live, 24 hours a day, and Ed is chosen as their guinea pig. The show is a hit and suddenly the painfully ordinary Ed is a media darling, much to the annoyance of those arround him. His brother (Woody Harrelson), who also auditioned for the spot, is jealous because his bother is getting skads of free air time he could be using to promote his latest business ventures ... not to mention the fact his girlfriend Shari (Jenna Elfman) suddenly finds Ed a lot more interesting. Of course, when opinion polls show that most Americans feel Ed could do better than Shari, she leaves in a huff, while the network brass engineers a fling with British sex goddess Jill (Elizabeth Hurley). Nearly everyone in Ed's circle of family and friends has something to say (preferably on the air) about his new found fame, and Ed is suddenly the most talked about man in America, despite the fact he doesn't really have a life. Directed by Ron Howard and scripted by Lowell Ganz and Babaloo Mandel (who adapted their screenplay from a Canadian film, Louis XIX: King Of The Airwaves), EDtv features a superb supporting cast, including Ellen DeGeneres, Dennis Hopper, Rob Reiner and Martin Landau.