Generation P
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Ginzburg brings author Victor Pelevin's popular cult novel to the screen in this confrontational, occasionally hallucinogenic social satire. The film centers around a cynical Russian poet, Babylen Tatarsky (Vladimir Yepifantsev) found working in a drab sidewalk convenience shop. A chance run-in with an old friend reveals an exciting career opportunity. With Communism now a thing of the past, Moscow is quickly moving into the future. That means Western products will soon be flooding into stores, and in order to sell them Russian advertisers must dream up campaigns with local flavor. Babylen… More

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Rotten Tomatoes Score: 73%

Critic Reviews from Rotten Tomatoes

"Plays like a metaphysical Moscow version of "Mad Men" - on acid."
‑ David Lewis, San Francisco Chronicle
"The movie contains enough fresh insanity and inventive visuals to make it an amusing cyberpunk extravaganza for most of its protracted running time."
‑ Sheri Linden, Los Angeles Times
"Rhapsodic and weirdly funny."
‑ Kelly Vance, East Bay Express
"The film is incredibly cynical, but the experience of watching it is occasionally joyful in its sense of freedom."
‑ Kenji Fujishima, Slant Magazine
"Viktor Ginzburg keeps this lively by trying out a new effect (commercial parodies, CGI, rapid montage) in nearly every scene. Not all of them work, but the overall energy is hard to resist."
‑ Ben Sachs, Chicago Reader
""Generation P" delivers a brave, head-spinning commentary on the potency of advertising and the seduction of the soul."
‑ Jeannette Catsoulis, New York Times
"Like last year's adaptation of Shakespeare's "Coriolanus", a film very much limited by the source material--Victor Pelevin's cult novel--that reminds me of why I try to stay away from people who want to talk about their acid trips."
‑ Louis Proyect,
"Sort of a cross between "Mad Men" and an acid trip."
‑ Roger Ebert, Chicago Sun-Times
"Generation P is long and incredibly dense, but it's never boring-it's too wild and unhinged."
‑ Karina Longworth, Village Voice
"Although some elements of this Russian satire get lost in translation, its skepticism about consumerism and the political process is universal."
‑ Ethan Alter, Film Journal International
More reviews for Generation P on Rotten Tomatoes