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Contrary to popular belief, Clara Bow was already Paramount's biggest box-office draw when she starred in this delightful rags-to-riches comedy. But It, from the fertile mind of bizarre best-selling author Elinor Glyn, remains perhaps the quintessential Bow picture. Not that the story of a poor shopgirl falling for her rich employer was anything new (by 1927, Bow could play that role in her sleep), but It came complete with one of the best publicity campaigns in Hollywood history. Glyn herself publicly pointed to Bow as the personification of It, "that quality possessed by some which… More

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Rotten Tomatoes Score: 100%

Critic Reviews from Rotten Tomatoes

"A real treat."
‑ , Chicago Reader
"This film alone serves as ample explanation for why Clara Bow will forever remain a Hollywood legend."
‑ John A. Nesbit, Old School Reviews
"This 1927 feature is a routine story of a salesgirl smitten with the department-store heir, yet Bow gives it a champagne fizz."
‑ Betsy Sherman, Boston Phoenix
"Bow does have "it." Her presence is magnetic, embodying the franticness of a frantic era. Watching It you're sorry again that the Jazz Age had to come to an end."
‑ Jake Euker,
"It's immediately apparent why [Clara Bow] was so beloved."
‑ Michael W. Phillips, Jr., Goatdog's Movies
"Clarence Badger's romantic comedy It maintains its charm with witty camerawork and a powerhouse performance by the lovely Clara Bow."
‑ Gabe Leibowitz, Film and Felt
More reviews for It on Rotten Tomatoes