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In this classic silent comedy-drama, a sassy shop girl wins the love of her employer, a department store owner. This is the film that made actress Clara Bow a major film star. The flapper styles she wore in the film became all the rage as young women began imitating the "It Girl." Look carefully and you will also see a dashing young Gary Cooper playing a newspaper reporter.

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Rotten Tomatoes Score: 100%

Critic Reviews from Rotten Tomatoes

"A real treat."
‑ , Chicago Reader
"This film alone serves as ample explanation for why Clara Bow will forever remain a Hollywood legend."
‑ John A. Nesbit, Old School Reviews
"This 1927 feature is a routine story of a salesgirl smitten with the department-store heir, yet Bow gives it a champagne fizz."
‑ Betsy Sherman, Boston Phoenix
"Bow does have "it." Her presence is magnetic, embodying the franticness of a frantic era. Watching It you're sorry again that the Jazz Age had to come to an end."
‑ Jake Euker,
"It's immediately apparent why [Clara Bow] was so beloved."
‑ Michael W. Phillips, Jr., Goatdog's Movies
"Clarence Badger's romantic comedy It maintains its charm with witty camerawork and a powerhouse performance by the lovely Clara Bow."
‑ Gabe Leibowitz, Film and Felt
More reviews for It on Rotten Tomatoes