Mclibel
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This documentary tells the story of two ordinary people who dared to take on one of the world's largest corporations. Viewers will see not only how the 1.8 billion dollars that McDonald's spends on advertising affects their bottom line, but how it manages to gloss over the unsavory aspects of their operations. The program also considers the extraordinary lengths to which a company like McDonald's will go to protect its own image. ~ Rob Ferrier, Rovi

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Rotten Tomatoes Score: 100%

Critic Reviews from Rotten Tomatoes

"You can't help but take a little pleasure in watching jerk lawyers -- and an arrogant mega-corporation, with money and laws and seemingly the judge too on its side -- lose in every way imaginable."
‑ Roger Moore, Orlando Sentinel
"Everybody loves a good David & Goliath story, often doubly so when the story happens to be entirely factual and quite ironic."
‑ Scott Weinberg, DVDTalk.com
"McLibel is best when it sticks to Steel and Morris, who never become comfortable on-camera."
‑ Chris Hewitt (St. Paul), St. Paul Pioneer Press
"A fascinating look at perseverance and strength of will, McLibel is inspiring viewing whether you agree with the politics or not."
‑ Jonathan W. Hickman, Entertainment Insiders
"An alarming if ultimately inspiring David-and-Goliath parable for today."
‑ Dennis Harvey, Variety
"McLibel made me want to boycott McDonald's, turn vegetarian and even punch a clown or two on principle. But most of all, it restored my faith that the power to shape public discourse really rests with the people and not the PR agents."
‑ Steve Schneider, Orlando Weekly
"Riveting, suspenseful, and a perfect antidote to the too-tricky documentary Super-Size Me."
‑ David Sterritt, Christian Science Monitor
"A stirring and sometimes funny film."
‑ John McMurtrie, San Francisco Chronicle
"... (a) portrait of corporate power and intimidation and the draconian British libel laws that turn the presumption of innocence on its head."
‑ Sean Axmaker, Seattle Post-Intelligencer
"the big loser is McDonald's, who spends millions on a year-long trial and is crucified in the court of public opinion"
‑ Christopher Null, Filmcritic.com
More reviews for Mclibel on Rotten Tomatoes