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In 1988, Chilean military dictator Augusto Pinochet, due to international pressure, is forced to call a plebiscite on his presidency. The country will vote YES or NO to Pinochet extending his rule for another eight years. Opposition leaders for the NO persuade a brash young advertising executive, Rene Saavedra (Gael Garcia Bernal), to spearhead their campaign. Against all odds, with scant resources and under scrutiny by the despot's minions, Saavedra and his team devise an audacious plan to win the election and set Chile free. (c) Sony Classics

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Rotten Tomatoes Score: 93%

Critic Reviews from Rotten Tomatoes

"Gripping and suspenseful even though the ending is already known."
‑ Rene Rodriguez, Miami Herald
""No" is filmmaking of the first order."
‑ Calvin Wilson, St. Louis Post-Dispatch
"No is an open conversation about the very means by which we understand ourselves and our societies, the way that we internalize advertising and news footage. It's a manifestation of national memory."
‑ Daniel Walber, Film School Rejects
"[Director Pablo] Larrain has substituted the icy-veined harshness of his earlier films and replaced it with a celebratory, robust, truly cinematic sensibility."
‑ Glenn Dunks, Trespass
"It features an enormously appealing lead performance by Gael Garcia Bernal, an impressively even-handed approach, and a dynamic visual gimmick."
‑ Will Leitch, Deadspin
"The best movie ever made about Chilean plebiscites, No thoroughly deserves its Oscar nomination for Best Foreign Film."
‑ Anthony Lane, New Yorker
"A cunning and richly enjoyable combination of high-stakes drama and media satire from Chilean director Pablo Larrain."
‑ Liam Lacey, Globe and Mail
"Larraín shows how idealism and venality sat side by side, how quickly the brutal circumstances in which Pinochet came to power were forgotten and how little seemed to change once he left."
‑ Geoffrey Macnab, Independent
"Writer-director Pablo Larraín includes much authentic footage from the 'No' and 'Yes' campaign ads, and adopts a complementary 1980s TV-video design."
‑ John Beifuss, Commercial Appeal (Memphis, TN)
"No reminds us that wherever "freedom" must be sold to the public, a history of complacency, violence, and terror has to be overcome."
‑ Nicolas Rapold, Film Comment Magazine
""No" is a picture that perches precariously on the cusp of a paradox."
‑ Soren Anderson, Seattle Times
"A mesmerizing, realistic and often hilarious look at the politics of power and the power of ideas ..."
‑ Peter Howell, Toronto Star
"An incredible and prescient real life story of how a savvy ad campaign brought about real political change."
‑ Travis Hopson,
"This is probably the best fact-based account of 1980s Chilean political advertising that I've seen this year."
‑ Eric D. Snider, Twitch
"Despite a lack of in-depth special features, No is still easy to recommend for its fascinating story that tells of a country getting the unique opportunity to decide its own future."
‑ Jeff Beck, We Got This Covered
More reviews for No on Rotten Tomatoes