Objectified
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Nearly everyone spends their life surrounded by the work of industrial designers, but very few people understand the process by which your furniture, cell phone, or alarm clock came to look and feel the way they do, and how the elements of design interact with our own ideas and assumptions about value and functionality. The design of everyday objects has more than a little to do with mass psychology and the way it intersects with commerce, even if most people never give the process a moment's thought. Filmmaker Gary Hustwit takes viewers on a journey through the elusive world of industrial… More
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Rotten Tomatoes Score: 76%

Critic Reviews from Rotten Tomatoes

"It gets you thinking."
‑ Michael Phillips, Chicago Tribune
"Witty, engaging and exquisitely crafted."
‑ Ronnie Scheib, Variety
"This is real hothouse stuff, and Hustwit does a nice job elucidating it."
‑ Andrew Pulver, Guardian [UK]
"moothly compelling with its sleek, mass-produced shapes and beautiful minds that fetishize ergonomics and the ideal of perfectability."
‑ Bill Weber, Slant Magazine
"A documentary that could have been more involving to people outside design careers if director Hustwit edited out some of the long, tedious monologues in favor of showing more products with exciting designs."
‑ Harvey S. Karten, Compuserve
"That's what's great about his approach: he focuses on the most mundane of subjects and makes us think about them."
‑ Derek Adams, Time Out
"As sleek and handsome as any of the new and improved household items it exhibits."
‑ Stephen Holden, New York Times
"Has sporadically intriguing moments and stylish editing, but its lack of insight, elaborations and synthesis makes it seem deficient in both form and function as a documentary."
‑ Avi Offer, NYC Movie Guru
"It provides just enough information to invite further study without going into much detail. It's an intriguing film about what goes on beneath the surface of the objects we take for granted, but one that never digs as deep as it should."
‑ Keith Phipps, AV Club
"Objectified is so straightforward, sensible and thought-provoking that it alleviates that design noise instead of adding to it."
‑ Stephanie Zacharek, Salon.com
"You'll never look at your next toothbrush (or your next any product) in quite the same way after watching this astute, elegant inquiry into the purpose and process of industrial 
design, Objectified."
‑ Lisa Schwarzbaum, Entertainment Weekly
"This is an offering for those that can spot the beauty in objects from beamers to toilet bowl plungers."
‑ Matthew Nestel, Boxoffice Magazine
"Compilation of filmed interviews with industrial designers who talk about the philosophy of design, rather than the objects they designed."
‑ Maria Garcia, Film Journal International
More reviews for Objectified on Rotten Tomatoes

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