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A documentary that examines the complex relationship people have with manufactured objects and, by extension, the people who design them. It's a look at the creativity at work behind everything from toothbrushes to tech gadgets. It's about the designers who re-examine, re-evaluate and re-invent our manufactured environment on a daily basis. It's about personal expression, identity, consumerism, and sustainability.

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Rotten Tomatoes Score: 76%

Critic Reviews from Rotten Tomatoes

"It gets you thinking."
‑ Michael Phillips, Chicago Tribune
"Witty, engaging and exquisitely crafted."
‑ Ronnie Scheib, Variety
"This is real hothouse stuff, and Hustwit does a nice job elucidating it."
‑ Andrew Pulver, Guardian
"moothly compelling with its sleek, mass-produced shapes and beautiful minds that fetishize ergonomics and the ideal of perfectability."
‑ Bill Weber, Slant Magazine
"That's what's great about his approach: he focuses on the most mundane of subjects and makes us think about them."
‑ Derek Adams, Time Out
"As sleek and handsome as any of the new and improved household items it exhibits."
‑ Stephen Holden, New York Times
"Has sporadically intriguing moments and stylish editing, but its lack of insight, elaborations and synthesis makes it seem deficient in both form and function as a documentary."
‑ Avi Offer, NYC Movie Guru
"Compilation of filmed interviews with industrial designers who talk about the philosophy of design, rather than the objects they designed."
‑ Maria Garcia, Film Journal International
"Objectified is so straightforward, sensible and thought-provoking that it alleviates that design noise instead of adding to it."
‑ Stephanie Zacharek, Salon.com
"It provides just enough information to invite further study without going into much detail. It's an intriguing film about what goes on beneath the surface of the objects we take for granted, but one that never digs as deep as it should."
‑ Keith Phipps, AV Club
"This is an offering for those that can spot the beauty in objects from beamers to toilet bowl plungers."
‑ Matthew Nestel, Boxoffice Magazine
"A documentary that could have been more involving to people outside design careers if director Hustwit edited out some of the long, tedious monologues in favor of showing more products with exciting designs."
‑ Harvey S. Karten, Compuserve
More reviews for Objectified on Rotten Tomatoes

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