Pink Ribbons, Inc. (2012)

100% of critics liked it
(9 reviews)
26% want to see it
(794 ratings)

The ubiquitous pink ribbons of breast cancer philanthropy and the hand-in-hand marketing of brands and products associated with it permeates our culture, providing assurance that we are engaged in a successful battle against this insidious disease. But the campaign obscures the reality and facts of… More The ubiquitous pink ribbons of breast cancer philanthropy and the hand-in-hand marketing of brands and products associated with it permeates our culture, providing assurance that we are engaged in a successful battle against this insidious disease. But the campaign obscures the reality and facts of breast cancer, more and more women are diagnosed with breast cancer every year, and face the same treatment options they did 40 years ago. Yet women are also the most influential market group, buying 80 percent of consumer products and making most major household purchasing decisions. So then who really benefits from the pink ribbon campaigns - the cause or the company? -- (C) First Run

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Rating, Runtime: Unrated, 1 hr. 37 min.
Directed By: Léa Pool
Written By: Patricia Kearns, Léa Pool
Genres: Documentary

In Theaters: Jun 1, 2012 Limited
Studio: First Run Features

Critic Reviews

Mark Holcomb, Village Voice
Above all, Pink Ribbons, Inc. is an argument for reintroducing into the public discourse the uncertainty, fear, and complexity that cancer sufferers and their loved ones know all too well.
Liam Lacey, Globe and Mail
Pool's documentary provides some cold clarity on a well-advertised if misunderstood disease.
Linda Barnard, Toronto Star
Even pink ribbons have shades of grey.
Scott Tobias, AV Club
It's a crude, angry battering ram of a film, much more concerned with counter-messaging than aesthetics, but it gets the job done.
Christopher Campbell, Movies.com
Not especially well-crafted, but this provocative deviation from the usual documentary angle on aid organizations and human rights issues is worth a look.
Andrew Schenker, Time Out New York
It's a powerful and subversive reminder that, pink or not, depoliticizing a worthy cause is never pretty.
Bill Weber, Slant Magazine
A righteously outraged documentary targeting the "warm and fuzzy" iconography of the breast cancer fundraising bureaucracy and its camouflage of corporate priorities.
Jennifer Merin, New York Press
An alarming look at the profitable industry that has grown up around nonprofit fund raising for breast cancer research. Must see!
Bruce Kirkland, Jam! Movies
Guaranteed to shock anyone who thinks that pink ribbon fund-raising is innocent -- or even useful in either preventing or curing breast cancer.

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