POM Wonderful Presents: The Greatest Movie Ever Sold
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POM Wonderful Presents: The Greatest Movie Ever Sold
Director Morgan Spurlock (Super Size Me, 30 Days) examines the increased proliferation of branding in every aspect of our lives while attempting to persuade big-name brands to sponsor his irreverent exposé. Companies love to push their products, and it seems like everywhere we go, someone is trying to sell us something. But have you ever wondered what goes on behind closed doors at some of the biggest advertising agencies in the world? In this eye-opening documentary, viewers follow Spurlock as he convinces a variety of high-profile sponsors to let him pitch their products as "The… More

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Rotten Tomatoes Score: 73%

Critic Reviews from Rotten Tomatoes

"A robust and amusing reminder of how Hollywood's tills are topped up by third-party brands and what they get - and we lose - in return."
‑ Dave Calhoun, Time Out
"The problem is that the film, despite an attempt to examine the intellectual pollution of pervasive marketing, can't help coming off as one big smirk."
‑ Guy Dixon, Globe and Mail
"Not sure Spurlock is the guy who should be making this case, but hey, I don't see anybody else doing it."
‑ Will Leitch, Deadspin
"I don't know if director Morgan Spurlock's intention of having his latest work becoming a 'doc-buster' will come to pass, but it sure is a hell of a lot of fun watching him try."
‑ Michael Dequina, TheMovieReport.com
"It ought to be sharper. But that is not Spurlock's way, as evinced by his disappointingly self-regarding Where in the World Is Osama Bin Laden?"
‑ Derek Malcolm, This is London
"Morgan Spurlock has sold his soul to help save yours."
‑ Tom Long, Detroit News
"Few could pull off this fan dance as well as Spurlock, who manages to be both the laughing and crying clowns at the same time."
‑ Peter Howell, Toronto Star
"The real public service here is learning how these companies protect themselves in the contracts that Spurlock signs to get them to sponsor his movie -- chilling."
‑ Roger Moore, McClatchy-Tribune News Service
"It's a bit of a rambling yarn, but Morgan deserves credit for winning $1.5million worth of funding by humorously cramming an ad into every conceivable cranny, including a reference to Coke after an MRI scan."
‑ Graham Young, Birmingham Mail
"He gets celebrity interviewees to blah on the subject -- Ralph Nader, Noam Chomsky, Quentin Tarantino -- and still fails to dispel the mood of utter pointlessness."
‑ Anthony Quinn, Independent
"Spurlock, the affable activist behind "Super Size Me," aims a not particularly harsh spotlight on product placement in his new documentary."
‑ Joe Williams, St. Louis Post-Dispatch
"Forget about "greatest." But this could be the most self-referential movie ever: literally a 90-minute narrative about its own creation."
‑ John Hartl, Seattle Times
"And like Spurlock's other works, among all the laughs and gimmicks, he occasionally scores a moment that floors you."
‑ Cara Nash, FILMINK (Australia)
"It's an amusing, shallow film..."
‑ Philip French, Observer [UK]
"Before this, I hadn't grasped that the notion of "product placement" is in fact passé; now it's all about "co-promotion"."
‑ Peter Bradshaw, Guardian
More reviews for POM Wonderful Presents: The Greatest Movie Ever Sold on Rotten Tomatoes

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