The Coca Cola Kid
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The ugly American bullying his way through a foreign country was a subject for comedy in several films of the 1980s, most notably Bill Forsyth's Local Hero and this film from exiled Yugoslavian director Dusan Makavejev. Eric Roberts plays Becker, an aggressive marketing executive for the Coca-Cola Company; he has been assigned to figure out why sales in hot and dry Australia aren't higher. Becker comes up against a low-key but formidable adversary, T. George McDowell (Bill Kerr), whose homegrown soda has cornered the market in his little corner of the country. Complicating matters is… More
Rotten Tomatoes Score: 44%

Critic Reviews from Rotten Tomatoes

"Yhe mix of earthy symbolism, offbeat eroticism, the picaresque and the rough-and-tumble social, rather unpolitical satire now seems poured from a bottle that has been left uncapped overnight."
‑ Variety Staff, Variety
"An oddball comedy that is particularly well-timed to coincide with the current Coke marketing circus."
‑ Roger Ebert, Chicago Sun-Times
"The film that has spread the director's political message to the widest audience."
‑ , TV Guide's Movie Guide
"The first half is far better than the resolution, which eventually meanders off to the point of silliness."
‑ Christopher Null,
"A plot that goes AWOL in the interests of true love, and Roberts, as the kid from Coke, who is well on his way to becoming the world's worst actor."
‑ , Time Out
"[A] mild, uneven social satire."
‑ Dave Kehr, Chicago Reader
"A zany look at the competitive ethos of an aggressive corporation."
‑ Frederic and Mary Ann Brussat, Spirituality and Practice
"The film's cutting edge is never very keen."
‑ Janet Maslin, New York Times
"The satire is peculiarly fizzless"
‑ Fernando F. Croce, CinePassion
"A complete mess, but so benign it's rather hard to take offence."
‑ , Film4
More reviews for The Coca Cola Kid on Rotten Tomatoes