The Next Big Thing
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Gus Bishop is a talented but failing New York painter who lacks the marketing savvy to make it in today's art world. After getting pick-pocketed in the subway, Gus' destiny is turned over into the hands of Deech -- who promptly burglarizes his home and steals his paintings. To capitalize on his stolen goods, Deech generates interest in Gus' work by creating Geoffrey Boiardi, a fictional artist with a fascinating profile. Geoffrey becomes an overnight sensation while Gus is forced into the shadows of the ever-illusive rising star.
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Rotten Tomatoes Score: 41%

Critic Reviews from Rotten Tomatoes

"A feeble and tedious satire on the New York art scene."
‑ Kevin Thomas, Los Angeles Times
"The concept is simple, even irresistible, but Posner's dishearteningly unsophisticated treatment itself rings false."
‑ Ed Park, Village Voice
"The send-up here is relatively weak"
‑ Jon Popick, Planet Sick-Boy
"[Eigeman's] driving insistence to reach some meaningful point with his Gus pushes The Next Big Thing into otherwise undeserved success."
‑ Kim Williamson, Boxoffice Magazine
"Set amongst the spoiled and the starving in New York, The Next Big Thing pits artistic intelligence against a pleasantly simple love story"
‑ Rachel Gordon, Filmcritic.com
"Squandering a potentially juicy subject for ridicule, the film simply doesn't have the wit necessary to do it justice, relying instead on obvious jokes and stereotypical characterizations."
‑ Frank Scheck, Hollywood Reporter
"The female characters, with the exception of Britton, tend toward vulgar and the men register at various degrees of obnoxiousness."
‑ Doris Toumarkine, Film Journal International
"Irritatingly cutesy and self-satisfied on top of it all, making the picture something of an endurance test besides being a misfire."
‑ Walter Chaw, Film Freak Central
"Hardly the next big thing to hit theaters."
‑ , E! Online
"A clever, amusing parody of the New York art scene that's about something much bigger."
‑ Harvey S. Karten, Compuserve
"A deftly satisfying, comically coherent sendup of the world of art."
‑ Lawrence Van Gelder, New York Times
"An amusing, light-hearted satire of a Manhattan art world."
‑ Jack Garner, Rochester Democrat and Chronicle
"The movie's rife with types ... but any story's a good story if it's told well, and this one is, with chuckles to spare."
‑ Gregory Weinkauf, New Times
"The sweet romantic comedy overwhelms the satirical bitterness, producing a fluffy, pleasant, instantly forgettable picture that feels more than a little behind the times."
‑ Maitland McDonagh, TV Guide's Movie Guide
More reviews for The Next Big Thing on Rotten Tomatoes