Turn It Up
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Prakazrel Michel, better known as Pras from the top-selling R&B group The Fugees, stars in this urban drama based on both his solo album Ghetto Superstar and his novel of the same name. Diamond (Pras) is an up-and-coming musician who is trying to use his creative gifts to work his way out of the ghetto after the traumatic death of his mother. But he soon discovers that the music industry is nearly as corrupt and dangerous as the streets he's trying to leave behind, and Diamond is guided into a life of crime by his shady friend Gage (Ja Rule). In addition, Diamond must content with the… More
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Rotten Tomatoes Score: 8%

Critic Reviews from Rotten Tomatoes

"Turn It Up is a hip-hop downer that makes the high-risk high-life of contempo gangstas seem glumly routine."
‑ Robert Koehler, Variety
"As both writer and director, Adetuyi doesn't bother bringing any emotional or psychological twists or nuances to these familiar character types; he gives them no depth whatsoever."
‑ Ernest Hardy, Film.com
"In the final analysis it's more exploitative than uplifting."
‑ Frank Swietek, One Guy's Opinion
"It lacks the originality and integrity that might have allowed the movie to breakout from the pack rather than sticking with it."
‑ Ryan Cracknell, Apollo Guide
"There's not a trace of irony as this glib, sense-numbing action fantasy has it both ways: violence without personal consequences and decisions without repercussions."
‑ Sean Axmaker, Seattle Post-Intelligencer
"Surprisingly, for a movie about music, the sound is lousy. Some of the songs sound distorted because they have so much bass. In other moments, the dialogue is so low, it's hard to understand what the characters are saying."
‑ Christy Lemire, Associated Press
"The film uses every standard urban drama story line in the book."
‑ Vicky Edwards, Chicago Tribune
"It lacks characters engaging enough to keep us involved."
‑ Jean Lowerison, San Diego Metropolitan
"Even the soundtrack ... sounds like leftovers."
‑ Chris Barsanti, Citysearch
"When the actors aren't speaking, they strut upon the stage with impressive verve. But when they start reading their lines, you realize how vacuous the script is."
‑ Steve Rhodes, Internet Reviews
"It has action and violence, to be sure, but it may prove considerably more serious and uncompromising than its audience expected."
‑ Kevin Thomas, Los Angeles Times
"As soon as an idea worth pursuing pops up, the plot shoots it down in a literal hail of bullets."
‑ Steve Murray, Atlanta Journal-Constitution
"Never aspires to be more than an excuse for Pras and Ja Rule to flash their ultra-sleek MTV fashions for 90 minutes."
‑ Jeremiah Kipp, Filmcritic.com
"Making the 'ambitious kid looking to escape the wrong side of the tracks' a rapper doesn't make the story fresh."
‑ Maitland McDonagh, TV Guide's Movie Guide
"A lot of movies are predictable, of course, but this one seems inordinately determined to squash its characters (and performers) flat with its lack of imagination."
‑ Cynthia Fuchs, Nitrate Online
More reviews for Turn It Up on Rotten Tomatoes