Michael Richards (Kramer) Doing Damage Control

LOS ANGELES - Michael Richards (well known for his role as 'Kramer' in the popular Seinfield comedy sitcom) is doing damage control. In the aftermath of his racist tirade against two black hecklers during a standup comedy routine, Richards on Wednesday hired a publicist with strong ties to the black community who set up calls to the Reverends Jesse Jackson and Al Sharpton.
New York publicist Howard Rubenstein took on Richards as a client, then arranged for the actor to call the black leaders.

"Michael apologized profusely," Rubenstein said. "He wants to heal the tremendous wound that he's inflicted on the American public, and on the African-American community. ... I think it was a positive discussion."