'World's End'-led weekend should be biggest in his...
'World's End'-led weekend should be biggest in history
Posted by
SexiVixxEN 451 days ago
'Pirates' haul begins: $58 mil in two days
It's a foregone conclusion that Buena Vista Pictures' "Pirates of the Caribbean: At World's End" will be swinging from the mainmast of the boxoffice by the end of this weekend and with plenty of plunder in tow. It's just a question of how big the seafaring sequel will be.
But that's only part of the story.
With the second weekend of Paramount Pictures' "Shrek the Third" and Sony Pictures' still-potent "Spider-Man 3" in the mix, the frame is poised to be the biggest in history.
"At World's End" marks the third film in the Walt Disney Co.'s lucrative "Pirates" franchise to set sail in theaters and, like the other pictures, carries the demographically friendly PG-13 rating. For their latest high-seas escapades, Captain Jack Sparrow (Johnny Depp) and company board a record 4,362 theater marquees for the Memorial Day holiday frame. Of those theaters, 1,068 will be digital -- a high for that format as well.
To get a jump on the holiday session and prime the boxoffice pump, "At World's End" had previews Thursday starting at about 8 p.m. in about 4,000 theaters nationwide. Midnight shows were to follow, and some exhibitors will be running the film around the clock. Those previews will attract the hard-core fan base and might pull in moviegoers who have today off for the holiday, but they also could drain some of the weekend interest.
But with the buzz surrounding "At World's End" flying so high, that's not likely to be a problem; it's more probable that the film's two-hour, 47-minute running time will have more of an impact. According to MovieTickets.com, presales on "At World's End" are through the roof, and the film already is positioned to break all-time sales records for the online ticketer. Visit HollywoodReporter.com for more ...
It's a foregone conclusion that Buena Vista Pictures' "Pirates of the Caribbean: At World's End" will be swinging from the mainmast of the boxoffice by the end of this weekend and with plenty of plunder in tow. It's just a question of how big the seafaring sequel will be.
But that's only part of the story.
With the second weekend of Paramount Pictures' "Shrek the Third" and Sony Pictures' still-potent "Spider-Man 3" in the mix, the frame is poised to be the biggest in history.
"At World's End" marks the third film in the Walt Disney Co.'s lucrative "Pirates" franchise to set sail in theaters and, like the other pictures, carries the demographically friendly PG-13 rating. For their latest high-seas escapades, Captain Jack Sparrow (Johnny Depp) and company board a record 4,362 theater marquees for the Memorial Day holiday frame. Of those theaters, 1,068 will be digital -- a high for that format as well.
To get a jump on the holiday session and prime the boxoffice pump, "At World's End" had previews Thursday starting at about 8 p.m. in about 4,000 theaters nationwide. Midnight shows were to follow, and some exhibitors will be running the film around the clock. Those previews will attract the hard-core fan base and might pull in moviegoers who have today off for the holiday, but they also could drain some of the weekend interest.
But with the buzz surrounding "At World's End" flying so high, that's not likely to be a problem; it's more probable that the film's two-hour, 47-minute running time will have more of an impact. According to MovieTickets.com, presales on "At World's End" are through the roof, and the film already is positioned to break all-time sales records for the online ticketer. Visit HollywoodReporter.com for more ...
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