Box Office Tracking: $60M opening and $200M domest...


Box Office Tracking: $60M opening and $200M domestic possible for Madagascar 2

Posted by Petes1234567 417 days ago
After “trick or treating” blotted out last Friday at the box office, the movie industry recovered with a strong Saturday and Sunday, and now Hollywood is gearing up for a spectacular start to the holiday movie season. Industry tracking suggests that Madagascar: Escape 2 Africa (Dreamworks/Paramount) will enjoy a huge opening. Execs from 3 separate competing studios have told me that this one will crack $60M by Monday morning.

Some have been writing about an even bigger start for Mad 2, and although it is possible, the fact that the original 2005 film opened with a 3-day start of $47M is a bit misleading. Those were the first 3 days of a long 4-day Memorial Day weekend, leading to an exceedingly strong Sunday.

My official prediction is $60.3M, which would be fantastic, and anything over $50M is still great. I have great confidence in Madagascar 2 reaching $200M domestic, especially given that its only competition next weekend is the adult-skewing Quantum of Solace (Sony). By the time the latest and greatest from Jeffrey Katzenberg’s animation house finishes its domestic run, it will be either the all-time 3rd or 4th-best grossing animated feature in Dreamworks history.
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