LOL: Marketing For New Joshua Jackson Movie Uses Q...

When movie studios have a bad movie on their hands, you see advertisements featuring quotes from critics that work for outlets you’ve never heard of (and sometimes don’t even sound credible). You get some guy, from some regional blog, somewhere, claiming that The Spirit was the best comic book movie ever created. But how bad does a movie really have to be that Hollywood must resort to using quotes from YouTube in the film’s marketing materials?

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