Land Of The Lost Looking Like A Box Office Disaste...
Land Of The Lost Looking Like A Box Office Disaster
Posted by
SexiVixxEN
158 days ago
Every week before the weekend's big releases gets rolling, we usually get an e-mail or two from MovieTickets.com that lets you know who's buying tickets for what. It's a pretty good gauge of what movies people are excited to see-- 83% of sales were for Star Trek the week before it opened, for example, while only 28% were for Terminator: Salvation.
No one's expecting any of this weekend's new releases to make that kind of money-- Land of the Lost doesn't have the same big-movie action, while The Hangover is hampered by its R-rating. But the MovieTickets.com data for both of these movies is pretty bad-- The Hangover accounts for 6% of sales, while Land of the Lost is sitting at just 2%. Both of these movies are getting walloped by last weekend's Up, which has 36% of sales as of 2 p.m. today.
Theoretically The Hangover will still be just fine-- it's a cheaper movie, and expects to make far less money with its R-rating. But for Land of the Lost, this is potentially disastrous news. The remake of the 1970s TV show, which plans to play off the nostalgia of children of the 70s and 80s who might bring their adolescent kids for the ride, cost $100 million to make. It stars Will Ferrell, who's had two hit summer comedies-- Step Brothers and Talladega Nights-- in a row. And for God's sake, it cost $100 million. That means it needs to open at $50 million to even start recouping its costs at the domestic box office.
Does the international audience share the same affection we do for Land of the Lost? Universal had better start hoping so, since things are looking nasty for Ferrell and company. Reviews are starting to trickle in, and they're awful; in the review for our site Josh called it "a huge disappointment." With enough kid movie holdovers to bring in young audiences, and The Hangover tempting the over-17s and those smart enough to sneak in, is anyone going to bother with this movie?
MovieTickets.com data is, obviously, fallible. But that 2% is a nasty figure, and perhaps an early indication that the first Speed Racer-sized flop of the summer is on its way.
No one's expecting any of this weekend's new releases to make that kind of money-- Land of the Lost doesn't have the same big-movie action, while The Hangover is hampered by its R-rating. But the MovieTickets.com data for both of these movies is pretty bad-- The Hangover accounts for 6% of sales, while Land of the Lost is sitting at just 2%. Both of these movies are getting walloped by last weekend's Up, which has 36% of sales as of 2 p.m. today.
Theoretically The Hangover will still be just fine-- it's a cheaper movie, and expects to make far less money with its R-rating. But for Land of the Lost, this is potentially disastrous news. The remake of the 1970s TV show, which plans to play off the nostalgia of children of the 70s and 80s who might bring their adolescent kids for the ride, cost $100 million to make. It stars Will Ferrell, who's had two hit summer comedies-- Step Brothers and Talladega Nights-- in a row. And for God's sake, it cost $100 million. That means it needs to open at $50 million to even start recouping its costs at the domestic box office.
Does the international audience share the same affection we do for Land of the Lost? Universal had better start hoping so, since things are looking nasty for Ferrell and company. Reviews are starting to trickle in, and they're awful; in the review for our site Josh called it "a huge disappointment." With enough kid movie holdovers to bring in young audiences, and The Hangover tempting the over-17s and those smart enough to sneak in, is anyone going to bother with this movie?
MovieTickets.com data is, obviously, fallible. But that 2% is a nasty figure, and perhaps an early indication that the first Speed Racer-sized flop of the summer is on its way.
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