Paramount Pictures Working on "The Godfather" Vodk...
Paramount Pictures Working on "The Godfather" Vodka
Posted by
Petes1234567
82 days ago
Paramount Pictures and Iconic Brands have announced the launch of The Godfather Italian Organic Vodka. Branded after the classic film "The Godfather," the imported Italian vodka will begin appearing in stores in April 2010.
"The celebrity niche in the drink sector these days is somewhat in vogue and lots of people are trying to do it," said Richard DeCicco, CEO of Iconic Brands. "I think Paramount is realizing what a powerful brand 'The Godfather' is. The fact that 'The Godfather' has been the No. 1 grossing movie of all time, there seemed to be a nice opportunity."
From Dan Aykroyd's Crystal Head Vodka to Hendrix Electric Vodka to Trump Vodka, there has been no shortage of celebrity-branded spirits and wines. Success often has more to do with what's in the bottle and how it's supported rather than just a name, said Arthur Shapiro, an alcohol consultant and founder and principal of AM Shapiro and Associates.
"The Godfather Vodka sounds a little bit like its hokey. The brand would need more going for it than merely the linkage and the borrowed credentials of the motion picture."
"The celebrity niche in the drink sector these days is somewhat in vogue and lots of people are trying to do it," said Richard DeCicco, CEO of Iconic Brands. "I think Paramount is realizing what a powerful brand 'The Godfather' is. The fact that 'The Godfather' has been the No. 1 grossing movie of all time, there seemed to be a nice opportunity."
From Dan Aykroyd's Crystal Head Vodka to Hendrix Electric Vodka to Trump Vodka, there has been no shortage of celebrity-branded spirits and wines. Success often has more to do with what's in the bottle and how it's supported rather than just a name, said Arthur Shapiro, an alcohol consultant and founder and principal of AM Shapiro and Associates.
"The Godfather Vodka sounds a little bit like its hokey. The brand would need more going for it than merely the linkage and the borrowed credentials of the motion picture."
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