Czech Dream
Czech Dream (2003)

The Czech Republic's growing pains in regards to its relatively recently acquired capitalist system is highlighted by this study of two film students who use their state grant to promote the opening of an entirely fictitious supermarket… More

Rated: Unrated
Running Time:
Release Date: January 1, 2003
DVD Release Date: January 30, 2007
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Critic Score: 79% Rotten Tomatoes™ Critic Reviews

Consensus: Czech Dream induces laughs, cheers, and squirms as these pranksters slyly attempt to pull a fast one on media corporations.

Mark Feeney
Boston Globe

Let's encourage people to make fools of themselves -- then mock them when they act foolishly!

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Robert Abele
Los Angeles Times

The film wavers between nervous dread for the unsuspecting public and sheer gall at the number of consultants who agreed to help sell something nonexistent (for money, of course).

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Jules Brenner
Cinema Signals

an over-intellectual meditation on capitalism run amok, with cynicism the side note

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Michael Phillips
Chicago Tribune

A small but droll big-box comedy.

Stephen Holden
New York Times

How easy [the capitalist] appetite is to stimulate is demonstrated in the cheeky documentary Czech Dream.

Sean Axmaker
Seattle Post-Intelligencer

Somewhere in the realm between performance art, political theater and cinematic prank lies this documentary about the branding and marketing of a non-existent hypermarket...

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Jeff Shannon
Seattle Times

It's obviously more fun to watch Czech Dream than it was to experience the deception firsthand.

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V.A. Musetto
New York Post

Eat your heart out, Michael Moore.

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Andy Klein
Los Angeles CityBeat

... the filmmakers' fraud seems so basically mean-spirited that the only satisfying ending would have been the mob tearing them limb from limb.

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