It (1927)

Contrary to popular belief, Clara Bow was already Paramount's biggest box-office draw when she starred in this delightful rags-to-riches comedy. But It, from the fertile mind of bizarre best-selling author Elinor Glyn, remains perhaps… More

Rated: Unrated
Running Time:
Release Date: February 15, 1927
DVD Release Date: February 20, 2001
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Critic Score: 100% Rotten Tomatoes™ Critic Reviews
Chicago Reader

A real treat.

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Michael W. Phillips, Jr.
Goatdog's Movies

It's immediately apparent why [Clara Bow] was so beloved.

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Gabe Leibowitz
Film and Felt

Clarence Badger's romantic comedy It maintains its charm with witty camerawork and a powerhouse performance by the lovely Clara Bow.

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Jeffrey M. Anderson
Combustible Celluloid

It's all very standard romantic-fantasy stuff, but it moves with the rhythm of a hot jazz tune, and Bow lights up every moment she's onscreen.

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John A. Nesbit
Old School Reviews

This film alone serves as ample explanation for why Clara Bow will forever remain a Hollywood legend.

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Betsy Sherman
Boston Phoenix

This 1927 feature is a routine story of a salesgirl smitten with the department-store heir, yet Bow gives it a champagne fizz.

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Jake Euker

Bow does have "it." Her presence is magnetic, embodying the franticness of a frantic era. Watching It you're sorry again that the Jazz Age had to come to an end.

More reviews for It

Flixster Audience Score: 83% Flixster User Reviews
Aj V
This is an interesting romantic drama, which gives you a sense about relationships in the time period, but it is a predictable love story. There are some funny… More
Byron Brubaker
Elinor Glyn, writer of risque romantic fiction in the early twentieth century, adapted her own story, appears as herself at The Ritz, and produced this picture.… More