Moshi Monsters: The Movie

Anyone over the age of nine should avoid. Strenuously.

Kids love this stuff, apparently, and to them I can offer nothing by way of critique; I can speak only to the parents and guardians of the target audience, who have my deepest sympathies.

The tone and content are aimed squarely at the youngest end of the Moshi spectrum: there's little or nothing here for the tween army who use the stationary and schoolbags.

The Moshi Monsters game itself may be phenomenally successful, but the standalone movie is wearing.

The film was lulling and sweetly harmless; the franchise's 80 million global subscribers can't all be wrong.

The film was very enjoyable, and frankly I'd like to see it again.

It's enough fun to even put a smile on adult faces.

Moshi Monsters: The Movie is likely to prove a huge hit with its target audience, while the witty script cleverly ensures that dragged-along adults won't feel entirely alienated.

In his big screen adaptation of the world-conquering interactive game, director by Wip Vernooij wisely expands its attraction beyond to anklebiting adherents of the UK original.

The catchy tunes, goofy slap-stick and bright and breezy animation all seem perfectly honed to little minds.