POM Wonderful Presents: The Greatest Movie Ever Sold
POM Wonderful Presents: The Greatest Movie Ever Sold (2011)

Director Morgan Spurlock (Super Size Me, 30 Days) examines the increased proliferation of branding in every aspect of our lives while attempting to persuade big-name brands to sponsor his irreverent exposť. Companies love to push their… More

Directed By:
Rated: PG-13
Running Time:
Release Date: April 22, 2011
DVD Release Date: August 23, 2011
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Critic Score: 73% Rotten Tomatoes™ Critic Reviews

Consensus: The Greatest Movie Ever Sold plays smartly to Spurlock's strengths, and the result is a breezy, albeit not particularly enlightening documentary.

Dave Calhoun
Time Out

A robust and amusing reminder of how Hollywood's tills are topped up by third-party brands and what they get - and we lose - in return.

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Joe Williams
St. Louis Post-Dispatch

Spurlock, the affable activist behind "Super Size Me," aims a not particularly harsh spotlight on product placement in his new documentary.

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Jean Lowerison
San Diego Gay & Lesbian News

This may not be Spurlock's best or most riveting effort, but he seems incapable of making a boring film.

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Leonard Maltin

The bemused smile on his face may fool some people into believing he doesn't have a strong point of view, but he does: like the man from Michigan, Spurlock is a muckraker...

Guy Dixon
Globe and Mail

The problem is that the film, despite an attempt to examine the intellectual pollution of pervasive marketing, can't help coming off as one big smirk.

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Will Leitch

Not sure Spurlock is the guy who should be making this case, but hey, I don't see anybody else doing it.

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Tom Long
Detroit News

Morgan Spurlock has sold his soul to help save yours.

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Peter Howell
Toronto Star

Few could pull off this fan dance as well as Spurlock, who manages to be both the laughing and crying clowns at the same time.

Roger Moore
Tribune News Service

The real public service here is learning how these companies protect themselves in the contracts that Spurlock signs to get them to sponsor his movie -- chilling.

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Flixster Audience Score: 64% Flixster User Reviews
Spencer S.
Another exhibition for Morgan Spurlock to shock and awe, this film does an impressive job of showing the groveling of getting sponsors for big budget… More
Melvin White
Morgan Spurlock: Where should I be able to go; where I don't see any bit of advertising? Ralph Nader: To sleep. "He's not selling out, he's… More
Matt Goodman
Ralph Nader: You can satirize and spoof yourself out of your objective. Out of this film may come a transformed, commercialized, corporatized Morgan Spurlock.… More
Lewis C.
I've got to say, this is definitely the most interesting and entertaining Morgan Spurlock documentary that I've seen. A documentary about the making… More
Ken Stachnik
Very interesting if you're interested in the subject, but it's more "calls attention to the issue" than "explores it in depth"
Luke Baldock
Spurlock continues being a stunt-documentarian. He takes an important issue and boils it down to something easy to comprehend and entertaining. He is far more… More