Sign o' the Times
Sign o' the Times (1987)

This 1987 concert film, shot by Purple Rain director Albert Magnoli, was released to coincide with the release of Prince's album of the same name. Featuring clips of live stage performances from Rotterdam and Minnesota, Prince: Sign… More

Directed By:
Rated: PG-13
Running Time:
Release Date: June 1, 1987
DVD Release Date: January 28, 2003
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Critic Score: 85% Rotten Tomatoes™ Critic Reviews
Roger Ebert
Chicago Sun-Times

[The film] was directed by Prince, and he does a good, sound job without finding an answer to the problem of all directors of rock concert films: After you have exhausted the basic repertory of obvious shots and audience reactions, what do you do then?

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Mark Cordery
Time Out

Musically, it's a matter of opinion, but from the sparse funk of the title tune to the bebop blow-out around Charlie Parker's Now's the Time, this guiltless grooving in Eden fizzes with brilliantly choreographed wit and invention.

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Matthew De Abaitua

Sign 'O' The Times is Prince at his commercial and critical peak, a life-affirming playground of music and sex. It is also Prince at his friendliest.

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Dave Kehr
Chicago Tribune

The utopian rocker, whose manner and music promise a blissful, dreamy union of the races and the sexes, doesn`t need a story line to communicate his meanings, which remain by pop standards unusually complex and considered.

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Janet Maslin
New York Times

Prince, whose ties to soul and jazz are clearer than ever before, whose willingness to embrace different musical forms seems to grow all the time, has never cast a stronger spell.

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Alan Jones
Radio Times

One for devoted fans only.

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Variety Staff

Prince provides musicvideo addicts with a pure fix of visual and aural synchronicity.

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Michael Wilmington
Los Angeles Times

As a concert film, judged from the music, Sign O' the Times is near the top. As a movie -- carrying inside it the embryo of other movies -- it's not fully satisfying.

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TV Guide

Unfortunately, it only hints at the real fire the purple one brings to his shows.

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