The Price of Milk
The Price of Milk (2001)

New Zealand filmmaker Harry Sinclair turns to a more rural setting with this modern fairy tale centering on two lovers, Lucinda ($Danielle Cormack) and Rob (Karl Urban), who live on a dairy farm in a quaint small town. On a standard errand… More

Directed By:
Rated: PG-13
Running Time:
Release Date: February 14, 2001
DVD Release Date: November 19, 2002
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Critic Score: 49% Rotten Tomatoes™ Critic Reviews

Consensus: Awash in random whimsy, The Price of Milk feels more forced and muddled than charming.

Steven Rea
Philadelphia Inquirer

Adds up to considerably less than the sum of its parts.

Michael Wilmington
Chicago Tribune

Seems to be grasping for lyricism and whimsy and just missing.

Michael Dequina

What starts as a dollop of eccentricity and whimsy grows into something that overwhelms the charming performances and romance.

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Mick LaSalle
San Francisco Chronicle

Too bad that unconscious haunting quality is in no way conveyed by the story, which soon reveals itself not as magical but silly -- and even irritating.

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Jay Carr
Boston Globe

Sometimes it's pretty openly treading water while inspiration flags. But there's more to like than dislike in The Price of Milk.

Spence D.
IGN Movies

This is a quaint and creative take on the modern romantic motif, a film that creates a world where subtle beauty and true love are more than enough to get by on.

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Roger Ebert
Chicago Sun-Times

I was never much convinced by the romantic chemistry between Rob and Lucinda.

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John Zebrowski
Seattle Times

Rather than being cute and magical, the film feels forced, a good joke that goes on way past the punch line.

David Nusair
Apollo Guide

Just too slight and too off-the-wall to ever become anything more than a mildly entertaining piece of fluff.

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